Tioccha! ... Kids Wear. Clothing for children and babies from 0 months to 12 years. Fun clothing for children and young people happy and creative! Thus, the line Tioccha! ... Kids Wear splits into two segments: Months scale (0 / 1 to 18/24 months) and Scale Years (2 / 3 to 9 / 12 years).
The brand Tioccha! ... Kids Wear intends to present a collection for the market season, with high quality products, in terms of materials and clothing, implemented by means of an original design and deinking.
It is intended brand image through imparting values to our customers, such as: originality, comfort, relaxation, joy, creativity, functionality, flexibility, quality and modernity.
We intend to place and distinction of a brand in the market on which it is associated with joy, creativity and comfort in the segment that is intended.
History
In 1988 Tioccha started its activity on the making-up industry.
The first steps were mainly directed to the production of items for the foreigners markets. Always in contact with the international market,
the managers of the company realised the potencial and the needs of the market, which ended on the focus of the development of the line for children.
For that reason we started to create a line for baby and toddlers, positioned for medium/high class, based on design and quality of its items.
After winning several prizes in fashion events we totally focused our target on the final consumer satisfaction. One of our first actions was the improvement of the technology like the acquisition of CAD/CAM system, creating a new company responsible only for this task - CTM- which allowed us to improve our offer to the market demands and becoming more and more efficient.
We also take special care to our human resources and their skills and for that training courses are available to improve their abilities.
Strategic partnerships with subcontracted companies optimized the production process and a quicker answer of the orders.
Our know-how for all these years made us launch Tioccha as an independent brand in Portugal, which became a sucess related to quality in the childrenwear fiel.
We created a concept to dress the little ones. Practical, funny and colourful clothes thoroughly designed to let children express themselves free and spontaneously. Joy, freedom and pleasure that is in the feeling of dressing Tioccha and children can feel, express and transmit all that through the relationship that creates with the brand.
Showrooms, participation in expositions and professional contacts put Tioccha in several distributions channels all over the country and started the franchising system that nowadays already have 25 franchised stores in Portugal. Our next step is the presentation of Tioccha in foreigner markets.
